As a recruiter, your first point of contact with candidates often comes in the form of an email. This email sets the tone for the entire candidate experience. Crafting engaging recruitment emails is not just an art; it’s a strategic necessity.
But how can you craft recruitment emails that not only capture attention but ignite genuine engagement?
6 tips for engaging recruitment emails
1. Craft a compelling subject line
The journey to engagement starts with a click, and that click begins with an attractive subject line. Make it clear, concise, and intriguing. Use the keywords that resonate with the candidate to signal relevance and catch their eye.
2. Personalisation matters
Gone are the days of generic mass emails. Personalisation adds a human touch, making candidates feel valued. Address them by name, reference their skills or experiences, and tailor the content to align with their professional aspirations. A personalised touch can significantly increase engagement.
3. Highlight company culture
Candidates aren’t just looking for a job; they’re seeking a cultural fit. Use your recruitment emails to showcase your company’s values, mission, and work culture. Especially with Gen Z and younger generations, they have different approaches to career, success, and company culture. Gen Z wants to embrace technology, flexibility and work-life balance, skill development, collaboration, and diversity. Make sure to highlight these.
4. Clear and compelling content
Keep your email content clear, concise, and compelling. Outline the key details about the role, responsibilities, and potential benefits. Use engaging language that paints a picture of the exciting opportunities that await the candidate. Be sure to incorporate the keyword naturally within the content..
5. Create interactive elements
Engagement goes beyond just reading. Incorporate interactive elements such as clickable links to videos that provide additional insights into the company or the specific role. Interactive content encourages candidates to actively participate, fostering a sense of involvement. However, be careful not to have too many, as this can scare them away.
6. Encourage two-way communication
Engagement is a two-way street. Encourage candidates to respond to your email, ask questions, or express their thoughts. Creating an open channel for communication from the outset establishes a foundation for a meaningful relationship.
Mastering the art of engagement recruitment emails is an ongoing process that requires a bland of creativity, strategy, and adaptability. By implementing these tips, you will be well on your way to creating emails that helps you attract top talent.
Do you need help with engaging recruitment emails? Try Sourcd AI
Sourcd is an AI-powered Chrome extension writing tool that help recruiters write personalised outreach messages. By analysing the candidate’s LinkedIn information, it generates customised messages tailored to the specific position and key skills. This saves you time and effort. Sourcd also provides options for customising the tone and fine-tune the generated response, as well as the ability to create and utilise templates!
